Tealium's social media analytics platform "snap fits" into your current web analytics package (whether it's Omniture, WebTrends, etc.) and helps you create view-through attribution modeling of your non-ad social media. Ever want to know what the real impact is of your Facebook pages, Twitter profiles, or YouTube videos on site visitation, enagement level, and conversion rate? Tealium has cracked the code.
HIP Digital empowers brands that want to incorporate music downloads into their websites and promotional microsites. It's no secret that music moves product, and when you can reward consumers for desired actions like purchasing your brand over another through free music, you can create fans for life. See some great examples of HIP Digital work for Bank of America and Fairmont Hotels.
TrackSimple provides a source-agnostic data dashboarding system that allows "point and click" campaign analytics and report-building. Pull your data in from DART, rich media providers, search metrics, and Omniture and see it all reflected on the same platform! Say goodbye to the time-consuming process of compiling your data before analyzing it. Have it waiting for you when you arrive Monday morning.
Synomia is a Paris-based natural search firm that holds a patent for a product called Dynamic Site Index Studio. It leverages the power of semantic analytics to dynamically construct site indexes based on thousands of relevant 3-7 word search phrases. The studio then allows your search staff to select which terms should appear in the site index, and once the index is published it boosts natural search effectiveness by double-digit percentages month over month.
SinglePoint is the backbone on which almost all mobile opt-in communication for the major broadcasters and cable networks is based. For example, daily business alerts for Jim Cramer's "Mad Money" are carried through SinglePoint servers straight to your mobile phone. Advertisers can now place 40+ character traffic-driving text ads at the end of each announcement. Targeting to demo, geo, and show level is available. Move traffic to mobile web sites, run click-to-call messaging, or simply build a mobile database.
Blurts is the web's first-ever voice annotation tool that allows consumers to add 15-30 seconds of their voice to any social post. Blurts can add passion and conviction to your social media content, but for marketers and publishers the opportunity is to create unique and engaging experiences where your site visitors can truly "tell" a story. See the video on the welcome page of Blurts.com.